In less than four years since inception, Waiakea water has outgrown most of its established competitors in the industry. The company that started in 2012 is currently valued at approximately $10 million, has its water on more 2,000 retail stores across the United States, and is on the verge of opening up a new manufacturing facility in Hawaii to meet the growing local and international demand. But what is the company’s driving force on this fast expansionary path? The company’s founder Ryan Emmons calls it doing things differently.
Partnering with charitable trusts?
For every liter of Waiakea water the company sells in America, the company donates clean water to disadvantaged communities in rural Africa. The company partnered with Pump Aid, a charitable trust that drills boreholes and erects elephant pumps in Africa with the aim of providing fresh, clean water to these communities for a lifetime.
This philanthropic course has influenced the sales volume of the company’s water as more people seek to join a worthy course while leading a healthy life.
Since the establishment of the partnership deal with Pump Aid, Waiakea water is estimated to have donated 500 million liters of fresh water to underserved African communities.
Its activities are primarily concentrated in rural Malawi where the company has directly sponsored the construction of six new elephant pumps in the last 12 months.
The carbon neutral certification
The Hawaiian company water filters through thousands of feet of porous volcanic rocks that enrich it with delicious and health boosting alkaline and electrolyte minerals.
The company is also considered the first brand in the industry to implement a triple bottom line platform considered a sustainable, ethical, and healthy initiative. Baby Boomster, the Waiakea Water was the first bottled water company to receive the Carbon-Neutral certification for its eco-friendly initiatives.
Engagement in environmental conservation
Organic Authority has it that Waiakea water further endears itself to its consumers and environmentalist with its involvement in environmental preservation. The company’s greatest selling point is the fact that most of their water is packaged entirely from recycled (rPET) bottles.
By using the brand as an example of affordable environmental conscious and ethical manufacturer, the environmentalists and its consumers further popularize the brand across the country. Emmons stresses his dedication to establishing a healthy and sustainable brand that fulfills all the ethical requirements in the industry while satisfying the consumer’s needs at multiple levels.