How Bruno Fagali Fights Corruption In Brazil’s Advertising Industry

Growing up in Sao Paulo, Brazil, Bruno Fagali wanted to become an attorney. His first step on this path was earning his bachelor’s degree in law which he did in 2009 at the Pontifical Catholic University of Sao Paulo. He earned a degree in administrative law at this university in 2012 and his master’s degree in state law there in 2017.

While pursuing his education, Bruno Fagali was working in the legal industry. He worked for a few different Sao Paulo law firms before opening his own law offices, Fagali Advocacy. He also found a job at one of Brazil’s biggest advertising companies, New/sb, where in December 2015 he was named as their corporate integrity manager. Corruption is a huge problem in Brazil and many companies such as New / sb need a formal program in place in order to prevent management and employees from engaging in such conduct. Given Bruno Fagali’s legal specialties, including compliance and anti-corruption, he was the perfect candidate for this company. He had a hand in developing their corporate integrity program and he makes sure everyone at New /sb stays in compliance with it.

Read more: Cuidado com as trocas de presentes de fim de ano entre sua empresa, parceiros e fornecedores, alerta Fagali

Fagali says that the advertising industry was rocked in recent year by a number of huge corruption scandals. He points to three advertising companies in particular that have become synonymous with corruption which are Lava-Jet, Monthly, and Acronym. He said it was scandals at these three companies which resulted in Brazil’s federal government passing the Anti-Corruption Law (Law No. 12,846). This passed in 2013 and every company in the advertising sector began to create formal anti-corruption compliance programs.

He also writes about changes in the law on his law office’s blog. One topic that he covered was how a number of countries around the world, including Brazil, are concerned about how women are portrayed in advertising. Their bodies are very unrealistic and, usually, this is because their image has been Photo-shopped. France was the first country to rule that any Photo-shopped image has to have a warning on it that states “retouched photograph”. He says that Brazil has been debating doing the same since 2010 and he sees recent movement on copying France’s law.

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Bruno Fagali Report on Adopting an Anti-Corruption Mechanism

Companies in Brazil are more focused to raise the levels of risk monitoring and management in the recent times compared to the recent past. This is attributed to corruption scandals, which have taken root in the country’s economy hence undermining the credibility and growth of firms. This has been revealed by a recent audit, which covered more than 100 companies operating in various sectors. Mr. Bruno Fagali who is a lawyer and a member of the Fagali advocates has helped to provide comprehensive details from this audit to aid in the stabilization of the commercial operations in Brazil.

His analysis on the effectiveness of the anti-corruption measure

According to this audit, Mr. Bruno Fagali highlighted that the number of firms, which have incorporated the anti-corruption measures had risen significantly to reach a 73 % mark when compared to 59% figure obtained in 2015 analysis. Similarly, the administration of the unethical fraud and conduct rose to 81% against 60% mark acquired two years ago. This analysis also took into account vital data like monitoring of various donations channeled towards political parties and electoral campaigns.

His Take on the Cigarettes Advertising

For so long, issues related to cigarettes have made frequent appearances in the judicial trials all over the world. Today, for instance, particularly in the case of Brazil, the issues of additives are receiving considerable attention from the legal entities and the public. On the other hand, this debate is expected to take a different course in the United States based on the judicial determinations.

Additives in Brazil

Following a series of consultations and various public hearings, Brazil was the first country in the world to do away with the use of additives. Different laws in the land, which prohibits the importation, manufacture, storage, marketing and distribution of products, which violate the law, also backed this move. In contrast, when it comes to issues related to additives in the United States, problems of the additives is not addressed not to emotion the competence of the managerial public. However, a statutory rule that is aimed at persuading the four most renowned cigarettes produces, to carry out anti-smoking advertisement might be the most significant milestone in the eradication of additives in united states.

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Ricardo Tosto: The Acclaimed Attorney of Brazil

Ricardo Tosto has developed one of the best acclaimed law firms of Latin America. He is highlighted as one of the best business man of the 2018 industry. He was able to gain the attention of the Chambers Latin America, representing international law firms and professionals around the world. Ricardo Tosto has recently gained attention with the Litigation sector of Brazil, containing 91 lawyers and 15 partners. In the most recent edition of Chambers Latin America, Ricardo Tosto’s team was mentioned for their competence and strong roles in assisting clients. This includes infrastructure, energy, and banking sectors regarding types of Litigation. The publication also reviewed Tosto, and his assistants leading in the action of construction and engineering.

Another important influential man of Latin America is Ricardo Tosto de Oliveira Carvalho. He is known as the most prominent lawyer and market leader. Mass Litigation is apparent in the offices of Brazil. Due to the Litigation issues, clients believe that the excellent of legal services in these cases, provides clients to feel comfortable within the business. Dedication, skilled technique, and agility are main characteristics that Ricardo Tosto de Oliveira Carvalho and his law firm demonstrate.

Ricardo Tosto de Oliveira Carvalho is a lawyer with many achieved credentials, including LACCA Approved, a research conducted by a partner recognized in the area of tax Litigation. In 2013, the winner of the ILO, (International Law Offices) was Leite, Tosto e Barros. This award was given with the result of a survey of more than two thousand people. The ceremony took place in London and many that were present were actual members of the firm. Created in 2005, the award recognizes global law firms and services that the firm can provide. For the law offices of Ricardo Tosto de Oliveira Carvalho, this is more than just an award, it demonstrates international recognition for success of the firm and dedication to customers.

Ricardo Tosto’s Social Media: www.youtube.com/watch?v=qc0MFA_hkFc

Ricardo Tosto: A Preeminent and Experienced Brazilian Lawyer

The highly litigious nature of Brazil is driven by several factors key among them are strict environment and corporate laws and a thriving law industry. The thriving law industry in the country stems from the popularity of law as a career choice for many young Brazilians. Moreover, the country’s education system is pro-law studies with thousands of law schools offering thousands of courses in the field of law. Law is therefore a respectable profession with well paying jobs for established experienced attorneys who understands well the ropes of their trade such as Ricardo Tosto de Oliveira Carvalho; a preeminent Brazilian lawyer with vast experience.

Career Background and Management Style

Ricardo Tosto de Oliveira Carvalho has vast experience as lawyer, which gives him unmatched insight, industry knowledge and professional background that formed a solid foundation of his success in the Brazilian law industry. He has worked in the industry for over 26 years in a law firm, Leite, Tosto and Barros Associates, he cofounded together with other partners. As a company veteran, Ricardo Tosto is tasked with key operations of the firm where he is also a managing partner. His hands-on approach to leadership management of the firm has seen him train the company’s attorneys. Ricardo Tosto de Oliveira Carvalho is also involved in the strategic planning and client representation especially for high profile cases that require his vast experience. Primarily based in the Greater São Paulo Area, Ricardo Tosto also motivates the employees of law firm he cofounded in 1991 and where he has spent the whole of his professional career.

Education Background

Ricardo Tosto de Oliveira Carvalho is a product of the vastly popular Brazilian law education system having studied at Mackenzie Presbyterian University for his Bachelor of Law at the prestigious university.

To prepare him further for his management duties at the firm having been made a managing partner at the company, he joined Fundação Armando Alvares Penteado (FAAP) where he studied for a post graduated degree in Business Administration. This solid academic background set Ricardo Tosto de Oliveira Carvalho on a successful career path that has seen him win the ILO Client Choice Award presented by International Law Office (ILO) in 2013.

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