When it comes to marketing and advertising knowledge and expertise, Lori Senecal cannot be ignored due to her robust personality. She has been considered a pioneer in innovative and effective advertising techniques. She is a specialist in innovative technology solutions that business people need to overcome their challenges. Her credibility in the global marketing industry made her appointed as Global CEO of CP+B. The thrilling power of innovation and creativity to achieve radical growth and transformation had always inspired her. Lori has been a global leader who has always offered multinationals from different industries the counsel they need to thrive.
Throughout her career life, Senecal has assisted organizations and executive teams to come up with bold visions to reinvent industries of different categories. She has also helped them to develop the needed extraordinary business value. Lori is known to have shaped exceptional, world-class companies across the globe. To achieve this, Lori Senecal implements certain principles to create talent-focused and dynamic cultures, as well as, inventive business models. As Global CEO, Senecal’s role was to oversee the global expansion and growth of CP+B. She also ensured the 10 international offices of the firm were properly managed and coordinated, and that global development of the agency was continual. Senecal joined the CP+B firm in 2015 and influenced a tremendous impact on the firm’s culture and business. She ensured the modern global agency she created was collaborative, agile and inventive to maintain consistent and strong international market networks. Check out Ideamensch for more.
Before she joined CP+B, Senecal served as Global CEO and Chairman of KBS. Her leadership increased the KBS’s person domestic agencies from 250 to over 900 person agencies worldwide. Lori Senecal was on the Advertising Age’s list for three years and made many people admire KBS as one of the best places to work in. As a marketer in KBS, Lori was named one of the “Women to Watch” and she was honored with a Quantum Leap award at the Game Changer Awards in 2013 for effective innovation and leadership.
Lori’s family had four girls and she happens to be youngest of all. She, therefore, received a lot of attention from her sisters and parents when growing up in Montreal. She went to McGill University and earned herself a degree before she became the president of McCann Erickson, New York office. As the president, she influenced successful advertising campaigns for major brands such as Xbox and Coca-Cola.