How Bruno Fagali Fights Corruption In Brazil’s Advertising Industry

Growing up in Sao Paulo, Brazil, Bruno Fagali wanted to become an attorney. His first step on this path was earning his bachelor’s degree in law which he did in 2009 at the Pontifical Catholic University of Sao Paulo. He earned a degree in administrative law at this university in 2012 and his master’s degree in state law there in 2017.

While pursuing his education, Bruno Fagali was working in the legal industry. He worked for a few different Sao Paulo law firms before opening his own law offices, Fagali Advocacy. He also found a job at one of Brazil’s biggest advertising companies, New/sb, where in December 2015 he was named as their corporate integrity manager. Corruption is a huge problem in Brazil and many companies such as New / sb need a formal program in place in order to prevent management and employees from engaging in such conduct. Given Bruno Fagali’s legal specialties, including compliance and anti-corruption, he was the perfect candidate for this company. He had a hand in developing their corporate integrity program and he makes sure everyone at New /sb stays in compliance with it.

Read more: Cuidado com as trocas de presentes de fim de ano entre sua empresa, parceiros e fornecedores, alerta Fagali

Fagali says that the advertising industry was rocked in recent year by a number of huge corruption scandals. He points to three advertising companies in particular that have become synonymous with corruption which are Lava-Jet, Monthly, and Acronym. He said it was scandals at these three companies which resulted in Brazil’s federal government passing the Anti-Corruption Law (Law No. 12,846). This passed in 2013 and every company in the advertising sector began to create formal anti-corruption compliance programs.

He also writes about changes in the law on his law office’s blog. One topic that he covered was how a number of countries around the world, including Brazil, are concerned about how women are portrayed in advertising. Their bodies are very unrealistic and, usually, this is because their image has been Photo-shopped. France was the first country to rule that any Photo-shopped image has to have a warning on it that states “retouched photograph”. He says that Brazil has been debating doing the same since 2010 and he sees recent movement on copying France’s law.

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