Lori Senecal is one of the leading people in the advertising business. She has topped the list for creativity and business innovation for the last 5 years. She has been one to watch with her international entrepreneurial spirit and inventive leadership. While playing the role as Global CEO with CP+B, Lori Senecal has overseen the growth expansion of the company, along with focusing on their global development. As a woman, she has manage to push through boundaries that has been set by men for so long but she has been recognized in every area from the hard work she puts in, regardless of her gender.
Ms. Senecal describes herself as a blue-eyed, shy introvert from Canada who had to fight for attention from birth by growing up in a competitive environment and being the fourth daughter to school teacher and shop owner. Lori excelled in athletics, chose business as her major in college and soon became interested in marketing. Is forced her to come out of her comfort zone and approach people in a way she never done before growing up. Her role as an innovator to change corporations started early in her career. Lori has been making strides ever since.
The way Lori Senecal goes about her ideas for marketing is unmatched for anyone else in the business because she saw the need for change in the advertising industry. She has been CEO for two major agencies in North America, but she does not allow the stereotype of a big personality, like most people in her field, to keep her from helping others. Lori elevated 4 women at Crispin, one of the hottest agencies around, to be just as successful as herself. Her colleagues even described her as a cool temperament and focused individual who looks to profit the industry for the sake of humanity. (https://www.campaignlive.com/article/curious-case-lori-senecal/1413504) Running a global company is not easy for anyone to do! Lori Senecal seems to do it with ease and grace regardless of what may appear to go on behind closed doors. Her drive is to be admired for future generations to come. You can check out their Twitter page.