Aloha Construction was founded by CEO Dave Farbaky in 2008 in Zurich, IL. From the company’s first days, giving back to the local community has been a cornerstone of their business culture.
Farbaky believes that businesses large and small should support the communities where the operate. Aloha has worked under the premise that when you give to the community it gives back to you, and enjoyed the team building and camaraderie that employees develop through shared charitable experiences.
When a business gives back, there are tangible and intangible benefits. Any donations made by a business are tax deductible. Working with local charities also provides a public relations opportunity for positive press. Sponsoring local events can get your business more exposure to new customers. All of these things communicate to the community that your business is invested, which builds goodwill.
There are several ways that a business can give back to its local community. Here are Aloha’s top three favorites:
- Team up with local non-profit organizations.
Working together with local organizations is an effective and easy first step toward being more involved. When you start looking into the local charitable organizations in your community you will probably be amazed at how many opportunities are available. Consider how you want to give back. Some popular options include:
- Pro Bono Services
Once you find a couple of organizations that match up how you decide to get involved, you can build long-term relationships that are fruitful for your business and the organization. For example, Aloha works with their local Boys and Girls Club by hosting a night out at a hockey game for disadvantaged kids served by the program. It gave the kids a memorable experience and let Aloha, the BGC and the local hockey team in on the fun!
- Establish a Foundation
If your small business wants to ramp up donations, a foundation is a great way to do it. Foundations are a nonprofit structure through which you can organize and be more strategic with charitable giving. The founder of Aloha created the Dave Farbaky Foundation to accomplish this. Through the foundation, the company sponsors local children’s events.
- Sponsor an Event or Team
When you sponsor a local team or event, your company name and logo will appear on affiliated materials like programs, jerseys, etc. Aloha opted to sponsor their local high school football team, which provided needed equipment and supplies for them to practice and compete. Sponsorship is like an advertisement that also supports local youth activities and charitable events. Even better is that unlike an ad, the people who see your business know that you supported a cause they care about which builds trust and community.
However you decide to get involved with your community, giving back is a great way to remain connected with the places and people who support your small business.