Kate Hudson transformed herself from Hollywood movie star to innovative entrepreneur when she launched Fabletics in 2013. Fabletics, an online retailer that sells fashionable athletic apparel, has launched something of an “athleisure” craze across the country.
“Athleisure” is the name of the fashion trend in which women find ways to incorporate athletic apparel into their everyday wear. This trend is irresistible because it gives women with busy schedules permission to dress more comfortably when they leave the house. Hudson embraced this trend when she launched Fabletics, stocking her store with a wide variety of leggings, sports bras and cozy sweaters as well as sophisticated jersey dresses and blouses made with fabrics that can withstand intense exercise.
The company uses the subscription service model. Anyone can purchase a piece of Fabletics apparel from the brand’s website, but customers are encouraged to sign up to become VIP members. VIP members fill out a survey regarding their style tastes and workout preferences. Then, once a month, Fabletics picks out a full workout outfit for the subscriber and ships it right to their door for a monthly fee of $49.95. Shipping is free.
Customers like the ladies at Krazy Coupon Lady recognized the incredible value of becoming a VIP member right away. By subscribing to receive a monthly outfit instead of shopping straight from the website, customers save a ton of money on products. These savings matter to women who spend a good deal of money each year on athletic apparel.
The Krazy Coupon ladies also noted that many other athletic apparel brands charge close to $50 just for a pair of leggings or a high-performance sports bra. Fabletics VIP members, on the other hand, receive a full outfit for the same price.
Some might assume that the price is so low because Fabletics sells products of inferior quality. However, according to countless VIP members like Teri Hutcheon at afoodiestaysfit.com, the quality of Fabletics products is superior to that of competing athletic apparel brands. Upon receiving her first Fabletics outfit in the mail, Teri noticed immediately that the materials were durable enough for her heavy workout regimen. Upon washing the garments several times, she was relieved to see that the clothes did not shrink in the wash and that the colors and prints did not fade over time.
It’s safe to say that becoming a Fabletics VIP member is worth it. Especially if you’re a woman who sticks to a regular workout routine, becoming a VIP member will fill your closet with cute and stylish workout clothes without breaking the bank.