If you haven’t become familiar with the growing trend of athleisure, it is time that you do. This trend is simply wearing athletic wear that has the versatility to be combined with other elements of fashion to create the perfect style. One brand of athleisure that you should look into would be Fabletics. This brand of athleisure is different from most, as it offers their clothing in a subscription manner. By subscribing to Fabletics, you are signing up to receive new athleisure every month. The best part? You will always pay a fixed price with no hidden fees. The element of surprise has really taken the country by storm and the prices are so much better than other competitors in comparison. There is no commitment either- you can always skip a month or cancel, but you likely won’t want to once you see the unique styles they have to offer.
Read more: Fabletics – Mall of America
In the recent year, Fabletics has introduced some new spins on the way they do business. In addition to their online subscription, they have opened some retail stores across the United States as an experiment to see what it would do for the Fabletics success. Well, Fabletics gained quite a large customer base in their retail stores, but also received many more subscriptions through their site. The upside of having the store means that people can go in and browse the collection before making their decision to subscribe. They can feel the fabrics, decide what colors work for them and even try things on to get an idea of what will fit into their everyday lifestyle. This has been a great way to create an even bigger clientele and to show people how much quality the clothes really have. Though their collection is constantly growing, they’ve decided to add even more surprise to their website. It’s no surprise that they are finding so much success- they are constantly adding, innovating and offering incentives and great ways to shop for their customers!
Learn more about Fabletics: http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/